The Consumer Shift: Why the Old Jewellery Selling Formula No Longer Works
Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.
VBJ Since 1900 Launches Its First-Ever Grand Jhumka Festival in Chennai
VBJ Since 1900 has launched its first-ever Grand Jhumka Festival, a month-long celebration of India’s iconic jhumka jewellery. Showcasing gold, diamond, and silver designs that blend South Indian heritage with modern elegance, the collection caters to Gen Z buyers, working professionals, and seasoned collectors, highlighting timeless craftsmanship, versatility, and contemporary style.
CaratLane Expands Footprint as Young Indians Drive Demand for Lightweight, Low-Carat Jewellery
CaratLane, a subsidiary of Titan Company, is charting an aggressive expansion plan for the current financial year, driven by strong consumer interest in lower-carat, lightweight jewellery among young Indian shoppers
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